Knowledge - Branding, Marketing, Speaker Support

When you work with Pibworth, you get the WHOLE package.  We have assembled a team that covers all of your needs, as well as your wants!

Pibworth speaker marketingConsulting - When you don't know what you don't know...

Lauren guides you when you are just not sure what you need.  Most clients start here.  "I know I need to step up my game, but how do I do it?"  The majority of our clients start with an initial strategy call where we brainstorm what needs to be done (and what is possible) and then we choose a course of action that fits your needs and your budget.

Planning

Marketing without a plan or an end goal is a waste of money, and we refuse to waste your money.  Whether you want to launch a new product or simply work on getting more visitor s to your site, there needs to be a plan in place and between Lauren and her team of Project Managers, we have over 20 years of experience getting the strategy in place to help you meet your goals.

Leadership

Once you enter into the implementation stage of the process (you know what you want and what we need to do to make it happen) then you need a strong Project Manger to guide the rest of the Pibworth team to make sure it is done right, on time and on budget.   Like you, they see the big picure and they provide a single point of contact for you, saving you time and frustration.  Let them deal with the little things that come up.  You just do what you do best!

Knowledge Bank

Yeah, we offer a LOT of services so we need to have a large number of trained professionals working with us.  Personally, I find the list overwhelming, but I get asked for a 'complete list' all the time.  So, here is a taste...

Branding

  • Initial Brand Identity Creation, Definition & Strategy
  • Re-Branding or Brand Refresh services
  • Brand Brief Construction
  • Brand Bible Creation (the rules of the brand, colour palette, use of logo, language, etc.)
  • Logo Development

Marketing

  • Strategy & Marketing Plan Creation
  • Collateral Materials :  Speaker Sheet design, Welcome Packages, Brochures, Media Kits, Sales Kits, Business Cards, PowerPoint Presentations and more
  • Graphic Design
  • Web Design:  WordPress only

Newsletter  and Email Marketing

  • Email platform integration (Infusionsoft, aWeber, Mail Chimp, Constant Contact, 1SC, etc.)
  • Layout/Design – template
  • Copy Creation
  • Copy Editing
  • Photo Selection
  • Ongoing Management
  • Analysis

Articles

  • Submit to Article Sites – up to 10 sites
  • Copy Creation
  • Editing
  • Re purposing of Existing Material

 Social Media

  • Strategy Sessions
  • Assessment of Accounts (Facebook, LinkedIn, Twitter, YouTube)
  • Profile Set-Up (Facebook, LinkedIn, Twitter)
  • Facebook FanPage
  • List Building Integration across Platforms
  • LinkedIn Business Page
  • Support Packages available in 5-hr increments
  • Facebook Event Set Up
  • Facebook Contest Creation and Maintenance
  • Build Facebook Ad Campaign

Blog

  • Blog Creation – WordPress platform
  • Plugin Instillation and Updating
  • Scheduling Post including tags, categories, images (per post)
  • Writing Blog Posts
  • Editing Blog Posts
  • Build Content Strategy
  • Recruit Guest Bloggers

Product Launches and Event Management

  • Initial Prep: Plan Determined and Tasks Mapped
  • Pre Launch Tasks
  • Launch Tasks
  • Post Launch Tasks

Sales Pages / Squeeze Pages

  • Set-up Auto-Responder series – up to 6 emails
  • Layout/Design – template
  • Layout/Design – product specific (if template is already created)
  • Initial Layout – template
  • Product Specific (if template is already created)
  • Shopping Carts
  • Set up Products in Shopping Cart – includes thank you page
  • Set Up AR Series Copy – up to 6 emails
  • Initial Set Up for New Account – Infusionsoft/PayPal/1SC/Practice Pay, etc.

Affiliate Management

  • Strategy Creation
  • Create Marketing Kit: pre-written tweets, blog posts, email blast & up to 6 banner/buttons
  • Initial Set Up in Shopping Cart – 1SC/Practice Pay etc.
  • Set Up in Shopping Cart
  • Set up AR Series

Joint Venture Management

  • Search out Appropriate Relationships
  • Manage Content and Relationships

Membership Site Management

  • Manage Members Communication
  • Set Up Recurring Payments
  • Manage Content Delivery and Permissions

Search Engine Optimization

  • on page
  • off page