I am so blessed. And it is my clients who bless me.
You see, my clients most often become my friends. We chat about more than just their projects and their business, we talk about life, love and the pursuit of happiness, and we brainstorm. Most often we brainstorm about their business, but every now and then they come to me with an idea for my own business, and that is how the It’s YOUR Stage Workshop Series was born…
You see, we had been working on a fantastic new website launch and, as sometimes happens, the scope of the project just kept growing and changing. The client would say “Someone suggests this, and someone else suggested that, and I went to this new training session with someone else” – and honestly we were both a bit frustrated. But leave it to a true professional to say “Hey – this is what I am really loving about this process, here is what I would tweak if I could” That simple, honest sentence helped bring to light a fundamental issue that faces most speakers when it comes to marketing.
You don’t know what you don’t know.
It’s not rocket science. Of course you don’t know everything about building websites for speakers. If you did, you would not have hired Pibworth to do it for you. But – what if you did know? What if you had all the tools and all the possibilities laid out and explained to you, and you made informed decisions about what was best for your business now and into the future before you entered into the development process? What if you knew exactly what you were buying – and why it was perfect for you?
I owe a debt of thanks to that client, her simple comment, and her willingness to spend time brainstorming with me to come up with a full program that specifically addresses the needs of fellow speakers. What is really innovative about this new idea is the time spent planning and strategizing EXACTLY what you need ahead of time, and the fact that your new website will be completed in such a short window.
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I am so excited to launch the new website workshop in early 2017. I have plans for a One Sheet workshop, and possibly a social media strategy workshop in 2018.
With the exception of my 3 years as a momondays host, I have always been more of a ‘behind the scenes’ kind of person. I do my best work helping others shine. But thanks to the encouragement of this client and so many of my fellow CAPS members, I am ready to take the leap and step into the spotlight with my business. Look out 2017 – here I come!!