From Wine to Marketing

The fact that I had previously been an amateur sommelier came up at a recent convention of the Canadian Association of Professional Speakers.  I was there speaking about marketing and building websites that get gigs, and more than a few people were fascinated about what on earth got me from there to here. I started my wine career in retail.  I managed several wine stores for a major Niagara, Ontario winery.  I taught sales training and product knowledge and helped train managers and sales … [Read more...]

Sizzle Reels – What Speakers Need to Know

One of the many reasons I love being the marketing chair for CAPS (Canadian Association of Professional Speakers) Toronto, is access to the many questions speakers ask. These questions make great blog material! Today there was a question posed about sizzle reels. Now if you followed my speaker website posts, you know that I always say that good video is a necessity for a speaker site - but what constitutes a great speaker sizzle reel? What are the elements you need and how do you make yours … [Read more...]

6 Ways to Drive Brand Awareness

Recently I was asked to map out a campaign that focused only on brand awareness - not necessarily on selling a specific product or service. These are different from the 'normal' campaigns I create for my clients that are all about driving sales, but they are no less important to your overall business success. Here are 6 of my favourite ways to drive brand awareness. Referral Marketing Understanding that almost 70% of buying decisions are influenced by a customer's experience with your brand, … [Read more...]

The Dreaded httpS is here

Well, it has finally happened.  Google has started to penalize sites without a security certificate installed.  In the old days, you were rewarded with SEO points if you did have a security certificate, but now they are getting serious. Here is how it works. When you search for a site using Google search - Google will automatically show that url with the prefix https. in the results, meaning that when your customers click on the first result - https://YourDomain they are going to get a "site … [Read more...]

What Meeting Planners and Organizers WISH Speakers Understood

Do you want to want meeting planners and organizers to call YOU, instead of waiting for a Call for Speakers to be posted and competing against the masses? Do want to be their automatic ’go to' option? Then listen up because this is something that they just wish you 'got' as a speaker. I have had the privilege of being the Marketing Chair for the Canadian Association of Professional Speakers (CAPS) in Toronto for the last few years, as well as being the host of multiple speakers showcase … [Read more...]

Sales vs Service – a Difference in Experience

As so often happens, a blog post is born out of a real life experience or customer question. My husband and I are renovating our home and were in the market for a home equity line of credit.  We have our mortgage with a broker and have been super happy with her service.   Now, outside of the initial purchase of a mortgage, on the face of it, there is no reason for her to keep in contact until renewal time.  After all, there is no money to be made before renewal - right?  ;-) But our broker is … [Read more...]

Does one size fit all when it comes to your speaker biography

Just as "one size fits all" does not work for pantyhose and screwdrivers, it does not work for professional speakers on their biography or website. Have you ever been asked to write a biography for a group or association that you belong to - that works to actually sell your services? Traditional biographies are great for your website (see my post on writing a professional biography for your speaker website) but when you are writing something to be featured in a networking group, you need … [Read more...]

My new ‘Baby’

I am so blessed.  And it is my clients who bless me. You see, my clients most often become my friends.  We chat about more than just their projects and their business, we talk about life, love and the pursuit of happiness, and we brainstorm.  Most often we brainstorm about their business, but every now and then they come to me with an idea for my own business, and that is how the It's YOUR Stage Workshop Series was born... You see, we had been working on a fantastic new website launch and, … [Read more...]

Your Legacy, Motivational Goal or Dangerous Trap?

I have been thinking about the concept of 'leaving a legacy' lately. As Pibworth gets busier and keeps growing, I find myself thinking long term succession planning.  How do I manage growth?  Who will take over when I am gone?  All those things enter my mind. I also feel the worldly pressure of "leaving my mark on this world" and how Pibworth will be remembered. Will I ever be the next Apple or be a recognized leader in marketing or have my name whispered in awe in a room full of speakers?  Will … [Read more...]

The Great Speaker Debate

I am so excited to be a featured speaker alongside greats like Hayley Foster, Steve Lowel, Cindy Ashton, and Larry Winget, and of course the lovely Gregory Anne Cox.   The Great Speaker Debate is a free virtual summit that brings 17 experts together to share their truth about what it takes to be great as a speaker, make money, and change people's lives with your message. Speaking is a non-negotiable skill in our world. Live and virtual stages beckon. Coaches are telling you to “use speaking to … [Read more...]

10 Ways to get Hired More

10 Ways to get Hired More - a Speaker's Guide

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